Every year, The Prix d’Amérique uses its reputation to promote a charitable cause. The association sponsored benefits from media coverage of the event and receives between €80,000 and €100,000 in donations from the organisers.

This year, the Blouses Roses association will receive all the profits from sales of the Collector's T-Shirt and 70% of paying admissions to the Paris-Vincennes racecourse on 29 January 2012.

Les Blouses Rose involves more than 3,900 volunteers divided between 67 committees. These men and women take action in 501 hospitals and old people's homes in 201 towns. In 2010, 652,200 sick and elderly people benefited from 62,316 half-day events. Backed up by the public authorities, the Association also benefits from "Youth and Sports" accreditation.

Ever since it was created in 1944, the Les Blouses Roses association has been pursuing the same goal with the same passion: to constantly help sick children/adults and elderly people to feel less alone. .
Each day, over 4,000 especially-trained volunteersturn out to entertain patients and boost their morale through fun, creative and artistic games. Because "There's nothing like the human touch to create joy and good humour!" says the association's president Gisèle Hazotte.