The leader in selective distribution in Europe with a 28% market share, Marionnaud is a brand name group that takes care of its customers in a personalized, involved way, by listening to their needs and helping them make choices tailored to who they really are. In 2007, Marionnaud Marionnaud resolved to assert its identity and positioning by setting up a series of innovative stores with a difference. They conveyed the brand values and made advice and care the focus of the Institute. With this new concept, Marionnaud placed the emphasis on its renewed creativity. Founded on the notion of pleasure and dedicated to the harmony of well-being and beauty, the new concept is now a way for Marionnaud to invent the future through a new business approach: as beauty consultant and perfumer. Marionnaud is the first chain to have offered its customers a loyalty programme giving them the benefit of in-store reductions based on a gift points system.
In May 2007, the group updated its loyalty programme by offering its customers two new loyalty cards and collectors' cards.
M Beaucoup card. This free card is available throughout all Marionnaud points of sale and is of unlimited validity.
M Passionnément, will be sent out to the 180,000 top Marionnaud customers already in possession of the loyalty card, with no need for prior application. It gives them the exclusive benefit of a number of loyalty rewards.

All year round, Marionnaud will be offering its customers "collectors'" cards, which are available for a limited period only, at high spots during the year. They offer the same benefits as M Beaucoup and any loyalty points already acquired can be added to it.

Marionnaud France currently sells 19 brand names or exclusive products in skincare, perfumery and make-up, including organic products, skincare for men and perfume aimed at the young market. Qiriness, Freeze, Huiles & Baumes, Le Couvent des Minimes, Ametis, Be Colored, Polaar, Lab Series, Tony&Guy, Franck Provost, Di Palomo, Imagicare, Shunga Mauboussin, Emotion Divine, Ermenegildo Zegna, ZegnaIntenso, Fleurs Essences et Harmonie, Fleurs de Bach, Keep Lucky, Eaux Magiques Entre Filles Anastasia

The web site opened in 2001 and allows surfers to order products sold in the shop.
Its goal is to make Marionnaud the leading beauty reference on the web. The group also launched an international tender to update the virtual store. Customers now have the benefit of Marionnaud's expertise 24/7. An international portal provides access to stores in different countries. France and Switzerland will soon be opening their new virtual stores. Marionnaud is the only online perfumery to sell the Chanel brand. Marionnaud is present in 12 European countries. The group numbers 1,250 stores, including 560 in France. Numbering 267 beauty salons and 746 booths, Marionnaud is also the leading beauty chain in France. Marionnaud employs 5,600 people, including 3,346 consultants and 1,122 beauticians. 93.6% of its employees are women. A.S. Watson, is a major international player in industrial production and distribution and the Hong Kong-based subsidiary of the Hutchison Whampoa group.
A.S. Watson operates more than 7,800 stores around the world under 19 different names and in 36 markets, supplying a comprehensive range of products, which includes luxury cosmetics and perfumes, health and beauty products, food, electronics and high-end wines. More than 98,000 employees in Asia and Europe belong to the A.S. Watson family and have proudly carried on the tradition of a top-quality service since the group was established in 1828. While continuing to grow, our group nevertheless still upholds the principles of a public-spirited company and undertakes to create a better world through the services it offers and by supporting social actions.