Marketing Director Marionnaud
For the eleventh year running, Marionnaud and the Prix d’Amérique are uniting their destinies to stage the biggest horse race in the world. Which values do you share with the equestrian world?
Since 2001, on every last Sunday in January, Marionnaud has had the great pleasure of joining forces with one of the most famous horse races. The image of our brand is perfectly in tune with this unique partnership in the sporting world, notably through its enduring quality. The Prix d’Amérique Marionnaud is a very powerful sporting moment, where the public share the same passion at a thrilling event, and where the elegance of horses in action becomes a source of glorious excitement. The Prix d’Amérique Marionnaud, a time of sharing, beauty and elegance, is a true reflection of the values we promote with the general public. It is not a "statutory" competition, but an entertainment that embraces everyone and draws them in, just as Marionnaud aims at being close to its men and women customers, offering them products synonymous with luxury, beauty and elegance.
The fact that the Prix d’Amérique Marionnaud is associated with a charity every year is also highly important, in your view.
Yes, because generosity, as much as unity and sharing, is important to Marionnaud. As every year, the profits from the day's sales (70% of paying admissions to the racecourse on 29 January 2012) will go to a charity, this time the "Les Blouses Roses" association, which helps to alleviate the loneliness of sick people, children and elderly persons alike.
How do you intend to promote the Prix d’Amérique Marionnaud in your retail outlets?
This year, our 572 stores will be offering our customers a make-up bag, available at €7.90, especially designed for the event by Agatha Ruiz de la Prada. Part of the profits from these sales will obviously go to the "Les Blouses Roses" association. In addition, we are communicating within the company about the event, and a large number of our employees have been invited to come and attend the Prix d’Amérique Marionnaud at the Paris-Vincennes racecourse.
One final point: every year, Marionnaud takes particular care in choosing the trophy to be presented to the winner of the Prix d’Amérique Marionnaud…
Yes, that's right. This year, we have called on Alnoor, a designer artist from India. He has provided us with an original creation based on the horseshoe: a basic element in the horse world, it's true, but here given a new dimension by Alnoor's sensibility. Whoever wins the Prix d’Amérique Marionnaud will be honoured and delighted to receive this trophy.
It is based on the fundamental values of France's leading selective perfumery network.
Proximity and accessibility
These are the watchwords of its stores, which are all close at hand, thanks to the network's exceptional spread throughout mainland France: 567 stores, of which 254 have a beauty institute. Not only a dense network, but also formats that suit the location: from little "local shops" to huge stores in shopping centres, Marionnaud has adapted itself to all types of commercial environments. Above all, it provides personal proximity in the form of nearly 3,400 consultants and beauticians, attentive to customers' requirements in every way.
Professionalism
This is the guarantee of having access everywhere to astute, personalised advice, with the expert service provided by professionals in selective perfumery, products and treatment.
Pleasure
This is an assertive claim for developing the "pleasure purchase" for every customer in every store, and for providing easier access to luxury and a real beauty experience.
The formula À CHAQUE JOUR SA BEAUTE ("each day has its own beauty") expresses Marionnaud's very soul: offering men and women all over France a product or treatment that matches their needs, whether for simple everyday rituals or a special treatment.
With Marionnaud, prices are attractive and appropriate, with a wide choice of products available from exclusive brands and the top beauty and selective brands. Under its name, Marionnaud offers bath products, a range of accessories, a range of make-up and nail polish packs, a wide range of treatments under the signature "Les Soins Essentiels de beauté Marionnaud" (Marionnaud essential beauty treatments) and a range of products for men.
You can find Marionnaud on
www.facebook.com/Marionnaud.com
or follow it on
www.twitter/Marionnaud_Fr
Marionnaud Instituts
www.marionnaud.com
Marionnaud's new salon concept won it a "Victoire de la Beauté 2011-2012" award, voted by a jury of mystery customers during a competition staged by Monadia, France's leading Consumer Quality Centre.With 704 cabins divided between 54 beauty salons adjacent to the perfume stores, Marionnaud is the top beauty salon in France. Marionnaud beauty salons put the accent on a warm welcome, and the sensoriality and practicality of the cabins with their top quality treatment offer. The new signature expressing the identity of the institutes, "SE SENTIR BIEN, ETRE BELLE, ETRE SOI-MEME" ("feel good, look good, be yourself") sums up the brand's promise in this market segment.
"Monadia study: test carried out in real life situation by a jury of 20 consumers at their homes between July and August 2011 - www.victoiresdelabeaute.com".
More information about Marionnaud beauty salons:
www.virtualvisit360.com/marionnaud2/
- 567 stores
- 3,650 employees including 250 at the head office
- 3,400 beauty consultants including 433 beauticians
- Leading beauty salon in France with 704 cabins divided between 254 salons
- 10 million loyalty card carriers
- 12,000 further customers served in 2010
