On January 26th, the World Trotting Race will celebrate its 100th anniversary. For the occasion, 40,000 spectators will come to experience the excitement of the race of the century in Paris-Vincennes. A short distance from the racecourse is the Printemps Nation store. Between the prestige of one of the leaders of fashion, luxury and beauty and the prestige of the centenary edition of the World Championship, the meeting was inevitable. Through its brand “Au Printemps Paris”, the Printemps Nation becomes Official Dressmaker for the 2020 Grand Prix d’Amérique and will provide the official uniforms for the event.
As part of this partnership, the Grand Prix d’Amérique will meet the public in Paris Printemps Nation where he will host an event space at the entrance of the store from January 11 to 25. On the day of the event, one of the races of the Grand Prix d’Amérique day will be renamed “Spring Nation Award”.
About the Printemps Nation
Inaugurated in 1964, the Printemps Nation is the only department store in eastern Paris. Completely renovated in 2017, the Printemps Nation aims to become the shopping destination for all generations with the arrival of Citadium, Uniqlo and Maisons du Monde. In order to develop the store’s attractiveness, Printemps relies on modern architecture and a clean design with pop colors, but above all on the implementation of exclusive concepts and more than 440 brands for a unique shopping experience.
Spring Nation in numbers:
– 10,500 m² on 6 levels
– More than 440 brands
– More than 1.4 million visitors a year
– 280 employees Spring and demonstrators